TK Maxx

Taking inspiration from M&S's 'Sparks' and Tesco's 'Clubcard' customer loyalty programmes, TK Maxx wanted an animated film to shout about their rewards programme, Treasure. Treasure plays a big role in sales for both TK Maxx and its sister store Homesense, so a real push to further spread the word was necessary. 

This animated film would be the first of its kind for Treasure. A dynamic script led by supers needed to highlight the key benefits, along with the steps to take to sign up to the programme - all in just a minute.

Collaborating with an Art Director, together we gave direction on how to animate the script and visuals so that they worked together in harmony.  

The client was chuffed with our effort and soon asked for cutdown versions to be spread across social.