EY

Diving into the corporate world of one of the 'Big Four', EY were after a promotional film for EY's new digital TaxChat app to showcase how professionals can file tax returns simply and quickly. 

Launching an EY branded consumer-facing film required a concept and script with a tone and vision that was human, straightforward, persuasive and jargon-free. I crafted a narrative and script which illustrated relatable scenarios and EY's all-important 'Better Question', to deliver the single-minded message of 'managing your tax is as easy as taking a selfie, with EY's TaxChat.' 

After months of perfecting the script and edit, the film was first launched in the UK and later rolled out across a number of global markets.