Kérastase (L'Oréal)

Creating a social media strategy promising 'Very Personal Care for Exceptional Hair', I teamed up with an Art Director to create a content system with an iconic tone of voice and look and feel, heroed by the brand's ambassadors Toni Garrn, Margaret Zhang and Cameron Russell.

Together, we explored how Kérastase can enhance their profile and promise on social, through shaping an Instagram grid with a consistent look and feel. A luxury, sophisticated and exquisite tone of voice oozed throughout with specific colour palettes and #hairporn visuals to match. 

Changing the way the client approached social, we transformed their authoritative and corporate tone into a voice and vision which is inspiring, captivating and premium.