Expedia

Expedia make personal experiences happen. This time, they had their sights set on inviting tourists to the lust-worthy destination of South Africa. My job? To create a compelling script for an exhilarating film, celebrating the Rainbow Nation. 

Teamed with an Art Director, we focused on making personal experiences something to treasure. Naming the film, 'From South Africa, with Love', I crafted a narrative which followed a female traveller exploring the best of South Africa, while sending instant messages to a loved one, bringing her vivid encounters to life. 

After much planning on the narrative, casting and style, we jetted over to South Africa to capture the authenticity of the story and location. The hero film amplified the beauty of the country and was later transformed into several shorter social films worldwide. 

Date: July 2019 Client: Expedia Role: Copywriter Tags: #ArtDirection, #Copywriting, #CreativeDirection