Heinz Baby

Heinz Baby desired a 360° campaign to refresh brand awareness through a dynamic narrative, targeting new parents and families. 

Collaborating with an Art Director, we originated the concept 'Yummy By Nature' which encapsulated the natural goodness of the products alongside the honest and open nature of little eaters. The aim was to capture the funny and honest emotions of a baby's relationship with food, using genuine reactions and expressions that would be illustrated through multiple digital films and assets. 

Heinz by Nature Apple Mango Pouch 4 mths Ocado

The idea fed into the creation of multiple VOD films, key visuals and social assets captured in a one-day shoot, all of which boosted online engagement with 'mummy' influencers and their communities. What's more? The digital campaign was such a hit with the client, it led to the 20'' TVC being successfully aired as a TV spot on ITV. 


Date: December 2019 Client: Heinz Baby Role: Copywriter & Creative Director Tags: #ArtDirection, #Conceptual, #Copywriting, #CreativeDirection