Méduse Original
Concepting a 'big idea' for the Méduse SS18 campaign was required to amplify the new collection in a new vision. The aim was to encapsulate the brand's move into a more fashionable environment which would drive conversation and reaffirm them as the original jelly shoe creators.
There was a real need for Méduse to challenge their popular competitors of JuJu Jellies, Lemon Jelly and Melissa. Originating the concept 'Turn Heads' for their SS18 campaign with an Art Director had the sole aim of quite literally turning the heads of our target audience.
The concept came to life with the campaign shoot illustrating optical illusions. The art direction enhanced the focus of the collection's vibrant colours with a 'height of summer' theme.
